vibrant brand for his business. He
HE BUILT A BRAND
Dangote built a vibrant
brand for his business. He corroborated this during an interview by saying “to
succeed in bu
find siness, you must build a brand and never destroy it. One
competitive advantage I had when I ventured into manufacturing was my brand
(Dangote), whi
business ch I diligently built in the course of my trading.”
HE SOLD CHEAP QUALITY PRODUCTS
In his mission to gain
the loyalty of h
house is customers, Dangote started selling his competitive products
at cheaper rates compared to his competitors’ rates.
HE HAD A BIG BREAK
Dangote’s networking
skills and ability to make unprecedented connections made him record the major
break through he needed for the prosperity of his business. His break through
emerged when he acquired the license to import cement.
HE WORKS HARD
As an astute
businessman, Alhaji Aliko Dangote spends most of his time strategizing and
brainstorming on how to grow his business. Reports have it that he sleeps by
2:00 am and wakes up by 5:00 am everyday. Can you beat that?
HE OBEYS THE LAWS OF THE LAND
Unlike other cunny
businessman, Dangote is an upright man as far as abiding by the rules and
regulations governing the ethics of business are concerned. He keeps his credit
records as well as his tax records tidy and he preaches that business should be
done as stipulated by the regulatory bodies.
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