vibrant brand for his business. He

 

HE BUILT A BRAND                      

Dangote built a vibrant brand for his business. He corroborated this during an interview by saying “to succeed in bu find siness, you must build a brand and never destroy it. One competitive advantage I had when I ventured into manufacturing was my brand (Dangote), whi business ch I diligently built in the course of my trading.”

HE SOLD CHEAP QUALITY PRODUCTS

In his mission to gain the loyalty of h house is customers, Dangote started selling his competitive products at cheaper rates compared to his competitors’ rates.

HE HAD A BIG BREAK

Dangote’s networking skills and ability to make unprecedented connections made him record the major break through he needed for the prosperity of his business. His break through emerged when he acquired the license to import cement.

HE WORKS HARD                                

As an astute businessman, Alhaji Aliko Dangote spends most of his time strategizing and brainstorming on how to grow his business. Reports have it that he sleeps by 2:00 am and wakes up by 5:00 am everyday. Can you beat that?

HE OBEYS THE LAWS OF THE LAND

Unlike other cunny businessman, Dangote is an upright man as far as abiding by the rules and regulations governing the ethics of business are concerned. He keeps his credit records as well as his tax records tidy and he preaches that business should be done as stipulated by the regulatory bodies.

 

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